Marketing Made Easy for HR Consultants
Hey, I’m Nick Poninski, and this is Marketing Made Easy for HR Consultants.
If you’re tired of relying on referrals, networking and the odd LinkedIn post to find your next client, you’re in the right place.
Each episode gives you practical ideas to help you connect with the right people, turn more of them into leads, and win clients you’re excited to work with.
We’ll talk about choosing a target market, creating offers, building a pipeline, following up and getting better at sales — so you can take more control of where your next client comes from.
New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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Marketing Made Easy for HR Consultants
Latest Episodes
How to Make the Sale Before the Sales Conversation: Nurture (Part 5 of 6)
What if a prospect was almost ready to buy before you'd even had a proper conversation with them?That's exactly what happened with one of my clients.He discovered me through a Meta ad, bought my book, went through my automated ema...
How to Turn Interest into Paying Clients: Convert (Part 4 of 6)
You've generated interest. You've got the lead.Now how do you actually turn that interest into a paying client?In Part 4 of my 3 Phase Pipeline series, we're looking at Convert — and I'm challenging three things that have b...
How to Turn Attention into Leads for Your HR Consultancy: Capture (Part 3 of 6)
Getting attention is great.But if someone sees your LinkedIn post, visits your website, hears you speak or listens to your podcast and then disappears again… what have you actually created?In Episode 3 of this 6-part series on the...
How to Get the Right People to Pay Attention to You: Connect (Part 2 of 6)
Connect: How to Become the Obvious HR Consultant for the Right ClientsWho exactly are you trying to attract to your HR consultancy — and why should they choose you rather than another HR consultant?In Episode 2 of this six-...
How to Build a Predictable Flow of Leads and Clients: The 3 Phase Pipeline (Part 1 of 6)
Why do some brilliant HR consultants still have no idea where their next batch of leads or clients is going to come from?Most of the time, it's not because they're doing the "wrong" things.They're posting on LinkedIn. Networking. ...
