Marketing Made Easy for HR Consultants
Hey, there!
Welcome to the Marketing Made Easy for HR Consultants podcast hosted by Nick Poninski.
The show that helps you build a business that earns £70K or more.
When you tune in you'll discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings.
So if you want more leads, clients, sales, and profits, then this is the show for you, my friend.
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New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
Episodes
88 episodes
The Circle of Life: How to be Happier in Your Life
If you’ve ever felt a bit off… like things should be fine, but you're just not thrilled with how life feels — this episode is for you.Because today, I’m introducing a simple but powerful tool: the Circle of Life....
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8:14
Video Setup Made Simple: Film Confidently Without Fancy Tech
If you've ever thought about using video to market your HR consultancy… but felt like the tech might let you down then this episode is for you.Because today, I’m breaking down exactly what you do and don't need to look and sound confiden...
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19:43
Introducing The Sunday Sessions: What to Expect and Why You Should Tune In
In this first Sunday Session, I’m sharing what these new weekly mini-episodes are all about, how they’ll help, and why mindset isn’t a luxury for HR consultants… it’s a necessity.You’ll discover:🎯 What to expect from these short, ...
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3:38
6 Lies About Video Content That Stop Brilliant HR Consultants Posting (And How to Get Past Them)
If you’ve ever said, “I know I should do video, but…” — this episode is for you.Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.And if you want ...
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23:13
What 82% of Buyers NEED But Most HR Consultants Don't Offer
If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…This episode is for you.Because I’m kicking off a 4-part ...
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29:11
Reddit? For HR Leads? You’re Joking… Right?
If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…This episode might be for you.Because I sat down with Daniel Kirk, founder o...
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28:05
How to Use Motivational Maps to Win Better Clients and Keep Them Longer
If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...This episode is for you.I sat down with
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26:50
10 Things Chat GPT DESPERATELY Wants You to Know About Me
I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.Not even joking.It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it. So for th...
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34:46
The Simple Way to Get Leads for Your HR Consultancy for £2.50
I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappoint...
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31:57
Behind the Scenes: Unfiltered Q&A with HR Consultants Like You
Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking. I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, ...
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1:07:36
How to Stand Out from the Crowd: The Signature Offer Secret for HR Consultants
You think you need to sell HR. But that's a complete misunderstanding.And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the voi...
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21:05
How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day
As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.Y...
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20:09
How to Price Your HR Services with Confidence (and Get Paid What You’re Worth)
Ever wondered what to charge for your HR services… without scaring the client off?You don’t want to undercharge and resent the work.But you don’t want to overcharge and lose the sale either.So you second-guess yourself....
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25:11
BNI: Brilliant Lead Gen or a Hard Sell in Disguise?
If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.Maybe you tried it out. Maybe you didn’t.But either way, you’ve probably heard one of two things…“...
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53:12
The Missing Link Between My Book and Your Results
Most HR Consultants read business books with the best intentions.But then life happens.The plan feels overwhelming.And when they don't get immediate results… they quietly stop.Which isn't ideal.Especially if y...
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31:26
Escape the Invisible Expert Trap and Build Your £70K HR Consultancy
Most self-employed HR consultants are brilliant at what they do…Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.But they...
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25:24
How to Get Leads and Clients on LinkedIn TODAY
Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.Meaning, they're wasting their time firing posts and DMs into the void.So if getting little-to-no engagement, few leads, ...
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13:47
The Myth You Probably Believe Which is Killing Your Business
There’s a huge myth in the HR Consultancy world that catches EVERYONE out.What’s the myth? “SMEs are a target audience.”Wanna know why this myth is destroying your business? And what to do instead ...
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7:44
REVEALED: The Truth About Networking
You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.
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18:11
The 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate Marketing
Most HR consultants overcomplicate their marketing.They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and t...
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22:58
Behind the Scenes of HR Unboxed with Natalie Ellis
This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.
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38:53
Why Your Proposal Was Ghosted and What to Do About It: A HR Consultant’s Guide
Ever Been Left in Proposal Purgatory?Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.No replies. No feedback. Nothing but deafening silence.Meanwhile, you're left checkin...
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22:20
The Surprising Way Charging for Consultation Calls Gets You More Clients (Not Less)
This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.You’ll discover:Why charging for consultation calls is a n...
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15:17
Client-Getting Solutions: A Live Coaching Call with HR Consultant Hannah Webb
This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 min...
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28:32