Marketing Made Easy for HR Consultants
Hey, there!
Welcome to the Marketing Made Easy for HR Consultants podcast hosted by Nick Poninski.
The show that helps you build a business that earns £70K or more.
When you tune in you'll discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings.
So if you want more leads, clients, sales, and profits, then this is the show for you, my friend.
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New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
Episodes
116 episodes
Funnels: How to Take Control of Your Lead Gen and Your Client Growth
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.I’m breaking down ...
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13:36
Why Failure Might Be the Best Thing for You
Nobody likes failing. But what if failure wasn’t the end of the story?The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sh...
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4:16
My Philosophy for Building a Successful HR Consultancy Business
I was recently asked if I only help HR consultants with LinkedIn and email marketing.And honestly — it shook me.Because I thought it was obvious what I’m about, what I believe, and what I actually do.Turns out… may...
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22:16
The Poison We All Drink Without Realising
Most people think comparison is harmless — just a quick glance at how others are doing.But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.In this Sunda...
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4:19
The Four Numbers That Show You EXACTLY Why You’re Not Hitting £70K+ Yet
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appoin...
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11:33
Why “Busy” Isn’t the Same as Productive
Everyone says they’re busier than ever. But are we really?The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity...
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5:19
Live HR Consultant Website Review
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.But is yours quietly pushing people away without you even realising it?In this week’s podcast episode, I...
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49:18
The Hard Truth You Don’t Want to Hear
Most people secretly hope someone will come along and fix things for them.But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.In this S...
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5:26
Turn One Idea into 30+ Client-Winning Posts in 5 Minutes
If you’re an HR Consultant who knows you should be creating content…But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —This episode is for you.I sat down with Ram...
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21:48
The Decision Keeping You Stuck
Most people think quitting means failure.But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.In this Sunday Session, I’m sharing how the sunk cost falla...
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10:49
Should You Join BNI? The Final Word for HR Consultants
BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI...
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23:14
Naps: Why the Smartest People Take Them (and Why You Should Too)
Most people think naps are for toddlers or lazy afternoons.But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.In this Sunday Session, I’m sh...
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7:27
She Was Stuck. Now She’s On Track for 7-Figures. Here’s What Changed.
If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…Know that it’s absolutely possible.Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen wit...
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28:44
Sleep: The Secret Weapon for HR Consultants to Win Clients, Boost Sales, and Stay Focused
Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single d...
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6:49
Feel Fitter, Think Clearer, and Perform Better in Your Consultancy
If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you.I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take ...
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27:54
What if the Stories You Tell Yourself Are the Reason You’re Stuck?
Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing.But more often than not, it’s none of those things.It’s the stories they’ve been telling themselves.Stories like,
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10:42
Journaling: Clear Your Head, Reduce Stress, and Take Control of Your Business
If you’ve ever felt overwhelmed, stuck, or unsure what to do next in your business, this episode is for you.I sat down with Anna Woolliscroft, founder of Writing With Purpose and journaling expert, to unpack how self-employed HR c...
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31:51
The Three Circles That Could Change Your Life
Most people waste hours of energy every week stressing over things they can’t change — from what competitors are posting on LinkedIn to the latest headline that pops up in the news.But the truth is, real peace — and real progress — come ...
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3:55
Clearer Comms, Happier Teams: Accessibility Tips Every HR Consultant Needs
If you’ve ever handed over a policy, launched a new process, or uploaded something to a client’s intranet — only to wonder if anyone actually understood it…This episode is for you.I’m joined by Katie Merrien, founder of C...
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32:22
Why I Never Skip My Morning Walk (And Why You Shouldn’t Either)
Most people think they need to do more to feel better — longer workouts, bigger goals, bigger changes.But sometimes, it’s the small, simple habits that make the biggest difference.In this Sunday Session, I’m sharin...
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8:01
Live Coaching Session: How HR Consultants Can Capture and Monetise Their LinkedIn Leads
I recently sat down with Bev Collins, an experienced HR Consultant who’s recently racked up over 140,000 impressions on her LinkedIn posts. On paper, she looks like an “influencer”. But here’s the catch — Bev isn’t capturing any of ...
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37:15
Why Motivation Will Always Let You Down
Most people wait for inspiration, for the perfect day, or for the “right moment” to take action.But that's waiting for motivation, and motivation fades. It comes and goes. And that's a problem.But discipline? That’s what really ge...
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4:11
Success Squad or Fastlane Formula? The Decision That Could Change Your HR Consultancy Forever
Imagine turning on your laptop on a Monday morning to find new client enquiries waiting — and knowing exactly what to do to win the right ones at the right price.That’s the kind of business we’ve been talking about all week during...
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14:57
Time: How Much Do You Really Have Left?
🎙️ This episode might change how you see your life.Seriously.You'll discover a simple but powerful exercise that shows you — in black and white — how much time you’ve likely got left.It’s not meant to scare you (thou...
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7:45
The Four C’s of Success: Because Being an Expert at HR Isn't Enough
If you think being an expert at HR is the key to running a successful business, then you couldn’t BE more wrong.Sure, being an expert in your field is important. After all, if you don’t know your craft, you won’t deliver great ser...
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19:29