Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.

So tune in and discover:

• 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.
• 💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).
• 🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective funnel.
• 📈 Tools and Platforms to Supercharge Your Funnels – Explore the best tools for your budget, including free options, to build a funnel that converts.
• 💡 Pro Tips for Turning Leads Into Loyal Clients – Strategies to keep your audience engaged and excited about your services.

✨ And so much more! Tune in now to discover how funnels can revolutionise your HR consultancy.

PS - Click here if you want to get in touch with Anna: https://bit.ly/Unleash-Sales-IWP 

Timestamps:

1. [00:00] – Introduction: Nick welcomes Anna Barefield and sets the stage for the conversation about funnels.
2. [02:15] – What Is a Funnel?: Anna explains the concept of a funnel and why it’s vital for consultants to move leads from strangers to raving fans.
3. [05:30] – Why Email Lists Are Gold: The importance of capturing emails and nurturing leads through email marketing.
4. [08:45] – Simple Steps to Build a Landing Page: Anna shares how to create a basic landing page that captures leads effectively.
5. [12:00] – The Role of Freebies in Funnels: Tips on creating lead magnets that attract the right audience and why being generous with content pays off.
6. [15:30] – Email Sequences That Work: Structuring follow-up emails to deliver value, build trust, and lead to sales.
7. [19:00] – Choosing the Right Tools: A discussion on platforms like ConvertKit, Kajabi, and Mailchimp for building and managing funnels.
8. [22:15] – Maximising Funnel Performance: How to track metrics, tweak landing pages, and improve email sequences for better results.
9. [26:30] – Adding Paid Offers to Funnels: Strategies for upselling through funnels and turning leads into paying clients.
10. [29:30] – Closing Thoughts: Nick summarises key takeaways and Anna shares her contact details and special discount for listeners.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Transcript

Tech Talk Podcast - 2024/11/18 17:57 GMT – Transcript

Attendees

Anna Barefield, Nick Poninski

Transcript

Nick Poninski: 

Nick Poninski: Hello there and welcome back to another episode of Marketing Made Easy for Consultants with me Nick Peninski. Today we are joined by Anna Bearfield. talk about funnels.

Nick Poninski: Anna, thank you for joining us.

Anna Barefield: Thanks so much for having me,…

Anna Barefield: Happy to be here.

Nick Poninski: Yeah, no worries. it's great to finally have you on the show because obviously we have been in touch. We've been friends for what three years now. so yeah,…

Anna Barefield: Yes, we have.

Nick Poninski: so then obviously when you said that you would come on the show and I was like yes, this is fantastic.

Anna Barefield: Thank you.

Nick Poninski: 

Nick Poninski: …

Anna Barefield: excited to be asked.

Nick Poninski: what you're talking about so it's good to have you here so funnels…

Anna Barefield: Thank you. Yes. Right.

Nick Poninski: what what is it and why should we have one let's do it Yes.

Anna Barefield: Funnels are super important for anybody trying to sell anything. Funnels, if you don't already know what they are, just easily explained is how to get your cold leads to raving fans, which is what you most want. Best case scenario, right?  So, at the biggest end of the funnel, you're bringing in your cold leads with something that anybody would want, really broad, maybe a free product. After that, maybe you take them to another offer, which is a little bit more expensive or maybe just a little micro buy or something. They purchase that and they just keep on going through your funnel and you keep on offering them kind of more things. This can look like it starts out with sales pages.

Nick Poninski: 

Anna Barefield: it goes into an email sequence that keeps on bringing them back into your world and maybe puts them back on sales pages. So, it's basically just the pathway you give your leads to come to purchase and come into your world. Right.

Nick Poninski: Mhm. …

Nick Poninski: I like that. It's a pathway. They're joining you and then they are on a path all the way through to raving fan along where you are putting offers in front of them. Nice. …

Anna Barefield: Right. Yep.

Nick Poninski: for those of you listening along at home, you will know that you may not know, last year we did the R pipeline playbook. That was my own version of a funnel. I've had other funnels, but it was basically a threeday workshop and at the end of it there was an upsell. So yeah, and now everyone's on my mailing list.

Anna Barefield: And your funnels are beautiful. I've at seen them.

Nick Poninski: 

Anna Barefield: 

Nick Poninski: Thank you.

Nick Poninski: That makes me feel all warm and cozy inside like that.

Anna Barefield: Good, right?

Nick Poninski: So, funnels are great. We know that because it's an easier way of generating leads, It's an easier way of warming up leads. So, talk to us a little bit about that. Yes.

Anna Barefield: So, the great thing about it is you build it once and then you put it out there into, computer world and it's supposed to work in the background. so that's the beautiful thing. You can be, out on your kayak or whatever you like to do and you're making sales in the background and warming up your leads if you're doing it right.

Nick Poninski: 

Anna Barefield: You're also offering them value along the way, maybe some free things and some emails, and you're just kind of massaging them into really coming into your world and getting to know you and just wanting to purchase everything you come up with.

Nick Poninski: Yes, I love that.

Nick Poninski: I think it's one of those things that consultants,…

Anna Barefield: Mhm.

Nick Poninski: and general service providers, they overlook this. They think " I must do lead generation." And then they go out and they do some networking and then post on LinkedIn. And then they think that's the end of it. But if you're able to offer somebody some sort of lead magnet, something valuable that just brings them into their world, then they go through that nice email funnel and they get warmed up. Yeah. You've captured that lead for posterity. Is that the right word?

Anna Barefield: Yeah. …

Nick Poninski: 

Anna Barefield: Yes, it Let's call it that. And is you say you're giving them the first thing for free, but they're giving you their email, which is gold.

Nick Poninski: Yeah. Yes.

Anna Barefield: The number one thing you want to do is build your email list because like you said, then they're in your world and you can keep on pinging them with your new offers with, just they're yours. So, it's not really free, but everybody's used to giving their email in for these things. We've all seen these things on social media. Just put in your name and email and you'll get this free thing. And then you start getting emails or you get sent to another landing page. That's a funnel. You've all been in one.

Nick Poninski: Yes. Yeah. Yeah.

Anna Barefield: I know. and it's not as overwhelming as it sounds. I know when I'm funnels and landing pages and emails, it makes you freak out a little bit. And a lot of people will hire someone to do it for them. And that's great. But I wanted to talk about ways that we could do it as a lay person.

00:05:00

Nick Poninski: 

Anna Barefield: just bootstrap it together with some things, your website if you already have one, and then just a few other little platforms.

Nick Poninski: Love it.

Nick Poninski: Yes, that's what we're here to get that kind of a, window into this world because, a lot of people won't know about it. when we're about to talk about WordPress website, I'm fine with that, but you're going to talk to us about a couple of other platforms, which I'm not too sure of. But I do love the fact that you said start building your email list because I tell my clients that…

Anna Barefield: 

Nick Poninski: because I compare it to big business, They repeatedly turn up in our world like McDonald's. They turn up in our world by advertising to us on the TV, right? They repeatedly and…

Anna Barefield: Mhm. Yeah,…

Nick Poninski: consistently send us messages. buy from me. We are there to help you.

Nick Poninski: 

Nick Poninski: The service providers we can't use TV adverts doesn't work the same. So what do we use? We use email marketing. So yes if you're listening along to this and you haven't started email marketing yet please please do essential stuff.

Anna Barefield: it is essential and it's your list that you have forever whereas social media be taken away from you overnight and…

Nick Poninski: Yeah. Yes. that Zuckerberg clicks his fingers.

Anna Barefield: Yeah.

Nick Poninski: You're dead.

Anna Barefield: Yeah. Is you have control over it and…

Anna Barefield: and we're all scared of that. So, let's not even talk about it. But the other thing to note is when you start your email sequences and…

Nick Poninski: Yes. Yeah.

Anna Barefield: stuff, don't get disheartened if you don't see anybody doing your links in the first few. They say that you have to send people, you have to be in front of people's face a dozen times before you're just really getting into their psyche. You're just introducing yourself. You're just kind of seeping into the back of the brain. So, it takes time,…

Nick Poninski: 

Anna Barefield: but it is gold.

Nick Poninski: Yes, love that.

Nick Poninski: Solid advice. let's talk about landing pages because the landing page is where someone will go to download whatever freebie is on offer, talk to us about that.

Anna Barefield: Correct.

Anna Barefield: So, yeah. So, if you have a website already, you're on WordPress or Squarespace or whatever platform you on, you can already build landing pages. Correct. you just build another page and it's not going to be on your menu where at the top of your website people can just click to go to it necessarily. It's a standalone landing page. That's all it is. So, if you're already building pages on your website, you just make a new page, put on there, what your offer is, put the way to connect it to send it to them,…

Nick Poninski: 

Anna Barefield: which will be a button usually, which you then connect to maybe some sort of email service so that it's to them later,…

Nick Poninski: Yes. …

Anna Barefield: So, you've got to hook up those links, but just create a landing page. You want to have good copywriting on there and pictures. Yep.

Nick Poninski: yeah. Yes.

Anna Barefield: But the thing is you can build it pretty simply, especially for the freebie. It doesn't need to be one of those long sales pages. It can just be like this is what it is. This is your pain points. It's going to Click here to download. Boom. That's it.

Nick Poninski: Yeah. I talk about that in one of my books.

Anna Barefield: Good. Do you Yes.

Nick Poninski: Headline, five bullet points, call to action,…

Anna Barefield: Yes. Right.

Nick Poninski: put a picture of whatever download freebie it is. That's all you need.

Anna Barefield: And it's super simple and that's what gives people the yips usually is they just get froze on what am I going to put on this page? my gosh, I can't start until just start. Just put something out there.

Nick Poninski: 

Anna Barefield: Put it out there. People will click on it or they won't. If they don't, you can always come back in and things, change them up and, play with them and watch how people are clicking or not clicking and alter things. It's kind of a fun thing if you're nerdy like me, but it's a fun process.

Nick Poninski: Yeah.

Nick Poninski: So much fun.

Anna Barefield: I find it fun.

Nick Poninski: Uhhuh.

Anna Barefield: I'll do that all day. I'll look up and it's dark out.

Nick Poninski: Yeah, everyone else is exactly the same.

Anna Barefield: Right. Right.

Nick Poninski: I just want to quickly interject as well when you talk about the copy. for people listening along at home, you don't have to be the world's best copywriter and you can also just ask chat GPT to do it for if you give it the right prompt and I will release a podcast about chat GPT in the near future, but yeah, it's not that complicated.

Nick Poninski: Anna, so we've got the landing page, we've got the headline, we've got the bullet points. So, people enter their information. Now, what happens? Yeah.

Anna Barefield: Right. Right.

Anna Barefield: And before I go on, I want to make sure we know what a freebie is. A lot of people maybe don't know what we're even talking about here. A freebie is just going to be maybe a workshop, maybe a guide of some sort, something that you've created to give for free. So, yeah, moving on. You just will have a button there that will either send them to another page where it is hosted where they can just go straight to it and watch if it's a video or they can go to that page and download it off that page.

00:10:00

Nick Poninski: 

Anna Barefield: It's as simple as that. However, the button needs to collect their email and name. It can't just take them straight over there. you want to get what you're asking for from this freebie. You need to get their information so you can continue the funnel.

Nick Poninski: Yeah.

Anna Barefield: So, the button will be a form that they fill out with their name and their email. And only once they submit that are they taken to what they got for their freebie. Meanwhile, in the background, this email name is collected and put into your email platform. Right? And a lot of websites have this right on the website.

Nick Poninski: Yeah. Yes.

Anna Barefield: I've never been impressed with how well they work or how beautiful they can be for, the builder. It doesn't make really pretty emails. They're really pretty simple. You might have different experience, but I like to connect an actual email platform. And my favorite And you can do a lot with a real email platform.

Nick Poninski: 

Anna Barefield: It's going to give you lots of nice metrics and lots of nice building tools. My favorite is previously called ConvertKit. They've now changed it to just kit. They're trying to be edgy. I don't know. They changed their whole logo.

Nick Poninski: Okay. Convert kit.

Anna Barefield: But convert kit, if you type that in, it will still go to kit. They charge.

Nick Poninski: That's a Can you get that?

Anna Barefield: Yeah. …

Nick Poninski: Can you get a plugin for that on WordPress? Is it expensive? Because I use mail pilot. And the reason I use mail pocket is it's free.

Anna Barefield: yep. Yeah.

Nick Poninski: 

Anna Barefield: So, yeah, you can totally go free but pretty good long So yeah, you can use a plugin WordPress for this as well.

Nick Poninski: Okay.

Anna Barefield: And those are free. ConvertKit charges by how many you have in your audience. So up to a,000 people and I'm in USD here, but I think it's a straight across. You guys will have it in pound as well. it's 20 bucks a month for convert kit up to a thousand people in your So good lord.

Nick Poninski: Good No, that's expensive.

Anna Barefield: Expensive or cheap? Wow.

Nick Poninski: If you're listening along at home and you've got less than a thousand people on your list, then just have a free For those listening along, most of you only need a free service. Yeah, because it'll do everything you need it to do. Convert Kate is next level, right?

Anna Barefield: Yeah, I mean I am a tech person and so I love how well it works and…

Nick Poninski: Yeah.  Yes. Mhm.

Anna Barefield: how beautiful it is and what I can do with it and all the automations and everything. So maybe you don't need all that and you can totally do the free thing off the WordPress. you can rein me in on that one for sure. But whatever you do, you're going to be inside of your email platform or your plug-in of choice.  You're going to be going in there and creating a Sequence is up, five or six emails. Don't overdo it. The first email is going to send immediately. And you're just going to go in there and write these emails that will number one to deliver the freebie, deliver what they asked for. Number two, send an offer the next offer up the ladder or down the funnel, however you want to say it.

Anna Barefield: 

Anna Barefield: And number three, over the course of these emails, which you're not going to just bombard them with an email every day. Maybe space them out a little bit. Offer some additional value. they don't know Remember, these are cold leads. You're trying to introduce them to you and show that you are valuable to know that you're here to help them. You want to be generous. You don't want to be just like you have to pay to play.

Nick Poninski: 

Anna Barefield: You want to be generous with offering them "Hey, here's another YouTube thing or here's a podcast I did or here's just five tips to help you along your way." Put that in your funnel,…

Nick Poninski: Yes. I think people worry about the fact that they're giving away too much information and…

Anna Barefield: And you'll see a really good better returns.

Nick Poninski: I always say to them, the information is already out there.

Anna Barefield: Yeah, I've Yeah,…

Nick Poninski: Be the person who helps them implement this information and you

Anna Barefield: I've seen the best results with my clients with the ones that are really generous. It really bowls people over and drives them further to being those raving fans that you hope for.

Nick Poninski: 

Anna Barefield: This is what you want. And when you are super generous and just like, when you give someone a course, for instance, I don't know if your audience are course builders, you give them all of your Yeah.

Nick Poninski: Sometimes. Yeah,…

Anna Barefield: you give them other courses for free and maybe they don't even ever, go to that course. It's no skin off your nose, but just be generous. that's a big tip for me. So, the next thing I guess,…

Nick Poninski: We're aligned there,…

Anna Barefield: go ahead.

Nick Poninski: Na. All right,…

Anna Barefield: Okay, good.

Nick Poninski: Give it all away.

Anna Barefield: Yeah, you need to make some money, too. And you will when you give it away. It doesn't make sense. I remember my first client that was like that I kept on trying to bridle her in stop giving it all away but it really works.

Nick Poninski: Yes. Yes.

Anna Barefield: Yes. yeah I mean not quite.

Nick Poninski: I love Give it all away for free. You'll make money.

00:15:00

Anna Barefield: The next thing I guess to talk about…

Nick Poninski: 

Anna Barefield: though is taking money from these people. your website is already set up to be able on your next pages that you're going to send them back to with an actual paid offer. You can do that from the website from WordPress.

Nick Poninski: Yeah. Yeah.

Anna Barefield: It's a simple plugin. Woo Commerce is a good one. it's free. It just charges you a percentage of any money that comes in. I think it's 2.9%. So that's how you can interject that into your website if you don't already know that. and…

Nick Poninski: This is when you start getting paid.

Anna Barefield: that's exactly Yes.

Nick Poninski: When you're not even in the room, that's when you've made it.

Anna Barefield: When you just get a ping on your phone and you've made money while you were out at a movie or whatever you were doing, that is the best feeling.

Nick Poninski: Yeah, it is.

Anna Barefield: Yep.

Nick Poninski: Especially if it's something that you've created once and…

Anna Barefield: Yes. Yes.

Nick Poninski: you just repeatedly get paid for it. It's lovely.

Anna Barefield: And you can have several funnels going on at the same time.

Nick Poninski: 

Anna Barefield: Of course, you can build as many as you freaking want. And then you've just got different money coming in and they can be small items but it adds up and…

Nick Poninski: Yeah. Absolutely.

Anna Barefield: that happy feeling you get when you see that happen is worth its weight in gold.  Yes.

Nick Poninski: Yeah. Yeah. Love it. So, people have met you. you've got them you've sold your lead magnets even though it's for at freebie you have to sell it because people don't just give away their email address if they think that what you have offer is crap so you do have to sell it and then they get free that email sequence they get sent lovely offer of some form or another make it time limited special offer get a massive discount for a certain period of time or whatever it is there has to be

Nick Poninski: some sort of time constraint otherwise people don't take action and then yeah so…

Nick Poninski: and then either they have or have not bought from you and then they join your regular mailing list.

Anna Barefield: Correct. Yes.

Anna Barefield: And then you can continue to send them offers as they are created. And yeah,…

Nick Poninski: Love it.

Anna Barefield: and you can put as many offers as you want in that first funnel or the funnel can just be a continuation of your weekly newsletters. they'll be put onto your normal list. So that's all there is to a funnel.

Anna Barefield: It's not as scary as maybe some people think when they just hear.

Nick Poninski: No, I and…

Anna Barefield: I don't think right.

Nick Poninski: the good thing is as well once it's done, it's done, and it's there forever and it happens automatically. I've got a freebies page on my website,…

Anna Barefield: Right. Mhm.

Nick Poninski: so I can send people to my Facebook group, But I have to nurture them there. That's a manual process.

Nick Poninski: 

Nick Poninski: I have to do things not…

Anna Barefield: Right. Correct.

Nick Poninski: but it's a time constraint. whereas if you can download my website checklist and then that's a funnel for free like I built it once it's done that's it just runs in the background.

Anna Barefield: Right. one thing I want to put that in there though is you may build a funnel and you may not see many returns in it. So you build it once, but it's always good to go back and look at your funnel metric. See where they're clicking, where they're not, maybe in your email list, if they're unsubscribing from a certain email or go back and look at your metrics. That's really important after the fact. If you're not making sales or…

Nick Poninski: 

Anna Barefield: it's stopping somewhere or they're bouncing, meaning unsubscribing, then it's good to go back in and go through your funnel and…

Nick Poninski: Find out what's happening.

Anna Barefield: just tweak some things. And that's kind of a fun process. you can wait a while and come back and go back through and you're raising your eyebrow at me for people when I said a fun process.

Nick Poninski: Process.

Anna Barefield: But it's be quiet.

Nick Poninski: Yeah,…

Anna Barefield: It's a fun process. You go back there and just do it like a science experiment where you just tweak one page and then you see that the funnel starts working again and you're like, "Yes, I got it." And it's just a matter of changing a title to something more sexy or, changing the color of a button. It can be as simple as that.

Nick Poninski: you can just in terms of what people should be expecting that the general industry standards when someone goes to your landing page i.e.

Nick Poninski: 

Nick Poninski: And then download your lead magnet should be around 20%. Right. Yeah.

Anna Barefield: Correct.

Anna Barefield: And as far as opening rates on emails, great is 35%. Mhm. Right.

Nick Poninski: And if you get one or two% of the people who enter your funnel to buy from you, that's what you should be expecting.

Anna Barefield: Don't expect 100%. Right. them up for failure out there,…

Nick Poninski: Yes. Excellent.

Anna Barefield: right? It is a funnel.

Nick Poninski: We're aligned. Love it.

Anna Barefield: You start out with a lot of people and…

Anna Barefield: at the bottom is the small parts. So, Yep. Keep that in mind.

Nick Poninski: Exactly. Yeah.

Nick Poninski: Some people will never buy from you. They're just not your people.

00:20:00

Anna Barefield: And don't take it personally.

Nick Poninski: Okay.

Anna Barefield: Yep. Mhm.

Nick Poninski: Love it. let's talk about tech options. Obviously, you've got the back end of a website. You can use any kind of email management system. I use Mail Poet. Yes. You can also use Alike, Mailchimp. They're all there.

Nick Poninski: 

Nick Poninski: They're all free up to a certain number of male subscribers. but…

Anna Barefield: Yep. yeah.

Nick Poninski: then there are paid options. We've got Clickfunnels and what's the other one?

Anna Barefield: So for mail ones is ConvertKit, Active Campaign. I like Mailchimp a lot like you mentioned as that one is free for a good long time until you have a lot of subscribers and that means you're actually making money. But for paid options for building funnels, like a funnel builder that can let you do all these really beautiful things.

Nick Poninski: A month.

Anna Barefield: There's Clickfunnels is a really popular one. It's kind of pricey though. It's $97 a month for the base plan. it has all the bells and whistles.

Nick Poninski: Lord,…

Anna Barefield: Yeah. Yeah. It's pretty expensive. and I've actually gotten away from using it because a lot of my clients don't want to pay for that. So, at a less,…

Nick Poninski: I'm not surprised.

Anna Barefield: what is that? Lead pages is half the price and basically the same functionality. Maybe it takes away some bells and whistles, but you can still get by. there's also some all-in-one platforms that I really love. If you there a lot of my clients are course creators and so they need the whole build a course part of the platform as well.

Nick Poninski: Okay.  Yes.

Anna Barefield: The place to have landing pages, the place to have emails, purchases. My favorite all-in-one platform is Kajjabi. It is The basist basiest plan is $69 a month and that's going to have you with only being able to have one course in there. But it works really well.  It's very user friendly. It's not technical. The lay person can go in and use it super easily. And it is not buggy, which is huge. A lot of these platforms, and this is another big tip that I like to tell everybody, do not get attracted by a brand new shiny obscure platform. This is not where you want to do that.

Anna Barefield: You want a wellestablished been around for a while platform that's had time to work out its bugs and has good help. look at how good their customer service is…

Nick Poninski: 

Anna Barefield: if they are accessible to you when you have questions. So Kajjabi is great on all those fronts.

Nick Poninski: Okay. code.

Anna Barefield: It might be a little pricey. it's a little bit limited on customizability, but it keeps it more simple for the lay person to just be able to do what they need beautifully. You can always customize with code if you feel comfortable with that. No, you're raising your eyebrow again. Anyways, no.

Nick Poninski: Not something that the lay person knows anything about.

Anna Barefield: But anyways, I guess I was showing off bit.

Nick Poninski: …

Anna Barefield: Go ahead.

Nick Poninski: I guess let me join those two bits together, So, somebody joins your funnel and then you could upsell them potentially to a course, So, for my audience, consultants, they could have an online course manage your disciplinaries in internally, right?

Nick Poninski: 

Nick Poninski: …

Anna Barefield: Right. Yes,…

Nick Poninski: they could have that training program for people and that could be on that Kajjabi, And everything is then hosted on Kajjabi. Nice.

Anna Barefield: And it works beautifully. And you can do it from your website if you already have a website. Kajjabi can be just your website backs slashcourses. So do you don't have to undo your website. You just do this for your courses which is really nice. But it works beautifully. a lot of courses that you may have signed up for are hosted in Kajjabi. So, a lot of people are real familiar, your customers, your students, whatever you want to call them, will be familiar with kind of the layout.

Nick Poninski: 

Anna Barefield: It's real intuitive and nice. I love Kajjabi. I am not affiliated with them in any way, but they're just really nice to work with.

Nick Poninski: You should be.

Nick Poninski: Where's your affiliate link?

Anna Barefield: I know.

Nick Poninski: But yeah, my audience, I think it's very useful if they have paid courses. because that really brings people into your world.

Anna Barefield: Yes. Yeah.

Nick Poninski: It positions you as an expert. yeah, and you get creative once, get paid forever. Love it.

Anna Barefield: Yeah. It's huge. And it's what a way for your students or clients to get to know you really well and really put you as a person who knows what you're talking about. Course is I love this industry. it's…

Nick Poninski: Yeah. Big old English shirt.

Anna Barefield: where it's at, I think. Yeah. Yes, it is. Yeah. And you can also I want to say you don't have to get Kajjabi.

Nick Poninski: and that would be free, right?

Anna Barefield: You can host your course on WordPress. it can be a little ticky tacky for your end user. but you can just host a page with videos and you can bootstrap it if you want to. There are ways. it would be free. It would be on your website on WordPress. yeah, I wouldn't recommend that, but it is doable. you can do it for free. You don't have to spend a lot of money. Another just course platform without everything all built in is teachable and the interface isn't as good. It's a little bit limited. but when you're just getting started,…

00:25:00

Nick Poninski: 

Anna Barefield: just Google course platforms, look for the ratings. don't go with anyone that's just brand new like, "Hey, we just created this platform. You're going to love it." I just really recommend to stay away from that kind of thing.

Nick Poninski: Okay.

Nick Poninski: I like it. So, let's summarize this. So, for my audience, consultants, they don't want to deal with all this really that you've just told me,…

Nick Poninski: They just want to be able to go and hire someone to do it for them. So what should they be asking for? What are some key, deliverables? what should they be asking for?

Anna Barefield: What should they be asking for?

Anna Barefield: Someone that gosh,…

Nick Poninski: 

Anna Barefield: you took me off guard there with that question. And what should they be asking for when someone?

Nick Poninski: You're welcome.

Anna Barefield: They should be looking at their reviews and just someone that is going to be very organized and communicative and…

Nick Poninski: So one second,…

Anna Barefield: able to Yes.

Nick Poninski: one second. So I don't mean how do they choose the service provider? I mean…

Anna Barefield: Okay,…

Nick Poninski: what should they be asking the service provider to do for them? So they should say, " I want a landing page lead magnet." what are the deliverables?

Anna Barefield: the deliverables is definitely if you're hiring someone and you're going to be hiring someone to come in and build the funnel for you, they may or may not do the copy for you. You might have that as a separate thing. They might have someone they use. you'd want to come to them with a very good idea of what it is you're selling. some of them can create your freebie for you, do some design work and everything, but you should be able to bring what you're selling to them and tell them basically what you're hoping to do. Step A is the freebie to step Z is, the final offer. and they should be able to put together everything for you like an outline. They should be able to go in, log in, and do it all for you inside the platform,…

Nick Poninski: 

Anna Barefield: set it all up. Some of them can write the emails and all the copy for you as well.

Nick Poninski: Yeah, service providers…

Anna Barefield: They can create the graphics for you. depends on who you hire. If you have to have several kind of I think I'm getting off topic again with what you were asking.

Nick Poninski: because they'd all have to interact with each other.

Anna Barefield: Yes. Yes.

Nick Poninski: But I guess listen, if you wanted to hire somebody to do the tech for your website, for your WordPress or your Squarespace or whatever it is, you'd be asking them for the landing page. And there should be an example of the freebie that you're giving away cuz people like to see what it is that they're getting.

Nick Poninski: 

Nick Poninski: And then, some nice testimonials, those bullet points, and then that big shiny download button that should then link in the back end to those emails you're talking about, right? Yeah.

Anna Barefield: They'll build everything to work as the funnel. You should be able to come to them with your idea and they should be able to make it all happen.

Nick Poninski: Nice. Yeah,…

Anna Barefield: Whether you have to come to them with your wording and your graphics, it just depends on who you're talking to.

Nick Poninski: I love it. Perfect. Thank you,…

Anna Barefield: Yeah, for sure.

Nick Poninski: What should someone do now if they think to themselves, Anna knows what she's talking about. I don't want to do this myself. How does someone get in touch with you, Indigo wingproductions.com

Anna Barefield: So you can get in touch with me through my website. I'm called wingproductions.com or indigo. Yes, my logo is a hummingbird. So that's the indigo wing. or I have a freebie of my own that will kind of bring you into my world and it will let you get a guide to kind of building your own website but more going through your website and seeing what needs to be tweaked like I was talking about before to make it start selling and that will lead you to a 50% off coupon to one hour of working with me and…

Nick Poninski: 

Anna Barefield: so that's just special for your listeners today. And that could be a way if you're, confused by all this and you just need an hour to hop on with someone and just talk this over and, put a plan of action into place. That's kind of a good way to do it.

00:30:00

Nick Poninski: Perfect. Love it.

Nick Poninski: Thank you for sharing that exclusive discount code.

Anna Barefield: For sure.

Nick Poninski: Very appreciated.

Anna Barefield: Yes. Exactly.

Nick Poninski: I'm going to put that link in the show notes. but thank you for joining us today talking about funnels because I know they're super important and now everyone at home knows that they're super important. they take someone from stranger to raving fan and they hopefully give you their money along the way.

Anna Barefield: Thank you so much for having me. This was very fun to talk about.

Nick Poninski: Yeah, no problem. Thanks for joining me.

Anna Barefield: Thank you.

Nick Poninski: For those of you listening along at home, hopefully that was interesting. If you've got any questions, where I am. how to reach hold of Anna, Anna. But in the meantime, as ever, get marketing because without marketing, there's no sales and without sales, there's no business. So get marketing. See you next time.

Meeting ended after 00:31:12 👋

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