9 Things Every HR Consultant Needs to Earn £70K or More

In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.

Specifically, here’s what you’ll discover in this episode:

• The #1 mistake HR consultants make in their marketing – and how to fix it.
• Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.
• How to turn your LinkedIn profile and website into 24/7 sales machines.
• The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.
• Why most HR consultants fail at lead gen – and what to do instead

👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!

Timestamp:
0:00 - Welcome to Marketing Made Easy for HR Consultants
0:29 - Key Elements to Attract the Right Clients
0:47 - Deciding Your Niche for Success
1:12 - Benefits of Choosing a Specific Niche
1:44 - Reducing Overwhelm in Marketing Efforts
2:39 - Crafting Solutions That Resonate with Clients
3:31 - Standing Out in a Crowded Market
4:34 - Defining Your Target Market Avatar
5:36 - Understanding Your Target Audience's Pain Points
6:48 - Messaging That Speaks to Your Audience
11:09 - Setting Up Your Website to Attract Clients
12:31 - Importance of a Professional Website
14:26 - Establishing Your Social Media Presence
15:26 - Highlighting Your Expertise on LinkedIn
17:40 - Creating a Compelling Lead Magnet
19:59 - Making Your Lead Magnet Accessible
22:26 - Developing a Lead Magnet Nurture Sequence
25:36 - Deciding on Your Lead Generation Method
27:12 - Focusing on Effective Lead Generation Strategies
28:30 - Marketing as a System for Business Growth

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Transcript

00:01 there and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Polinski. In today's episode, we are going to dive deep into the nine essential foundations that every HR consultant needs to build a successful business and hit that 70k mark or more.
00:20 So if you've been stuck posting on LinkedIn, attending endless networking events, and just hoping for clients to show up, this episode is for you.
00:29 We'll break down the key elements, from choosing your niche, to building a lead gen system that will help you attract the right clients, grow your profits, and create a consultancy that gives you both the time, freedom, and financial security that you wanted when you went into business for yourself.
00:45 So let's get started!
00:48 the first step when it comes to building your 70k or more HR consultancy is to decide your niche. I've talked about this before, it won't be a surprise for you, but basically speaking, whenever it comes to marketing, everything comes out.
01:02 Of your target market or niche that is at the center of your marketing circle, everything comes out afterwards, right? And there are multiple benefits for this, and we're going to talk about them now.
01:13 There's, I've got four to share with you. Firstly, deciding a niche position opens you as an expert rather than a generalist, and that makes it easier to attract high value clients.
01:24 So if you're a HR consultant and you work with accountancy firms specifically, that means that every accountancy firm out there knows that you're for them.
01:34 They're for you, and when they come and speak to you, they come into the conversation already half sold and already aware that you can help them because you help other accountants.
01:44 They're also going to be aware that you have specialist knowledge about their industry, and they're going to be prepared to help to pay more for it.
01:52 Now, the next benefit of deciding a niche is that it reduces overwhelm when it comes to your marketing because you're targeting a specific segment of the market.
02:01 So, if I said to you, go and find 100 leads, you'd say, where do I start, right? Because SMEs, which is what a lot of HR consultants try and market towards, SMEs, where do you even start?
02:13 SMEs cover, you know, every, every area of business. But, if you, as I say, wanted to work with hairdressers, for example, hairdressers.
02:22 If I said to you, go and find a hundred hairdressing firms to approach, that wouldn't be so difficult. The overwhelm would be massively reduced.
02:32 You would have a destination, you would have a task, you would have a, yeah, you would have a road map to follow.
02:38 The next benefit is that it allows you to craft services and solutions that resonate deeply with your ideal clients. Now, again, obviously, HR is needed by every business, right?
02:51 If you're employing people, you know, five or more, you are going to have people issues. Some are going to have more than others, but, yeah, they're going to have people issues.
03:01 Now, what those issues look like for each business are going to be slightly different, right? Uhm, I always use an example like a toilet paper factory, right? So, the toilet paper factory, the HR issues they face are going to be slightly different to that firm of accountants.
03:16 And that means that your services and solutions are going to, yeah, they're going to focus more on what those solutions are that your target audience is looking for.
03:27 Right? And then, yeah, that means that you are solving their big problems. You can charge more money for it. So, yeah, another benefit of having, uh, your niche.
03:39 And finally, the final benefit of having a niche is that it helps you stand out in a crowd. And that makes your marketing more effective.
03:46 So rather than saying you're a HR consultant who works with SMEs and, you know, Jill next to you is also a HR consultant who works with SMEs.
03:55 And then, uh, Samantha next to her is a HR consultant who works with SMEs, et cetera, et cetera. Before you know it, there's, I don't know, 10, 20, 30, 100, however many HR consultants, all saying that they want to work with SMEs.
04:11 But if you say that you work with, I don't know, local mechanics, for example, yeah, you stand out from the crowded market, don't you?
04:19 Because you're the one doing something a little bit differently. So once you've decided your niche, that is the first step, the number one essential element, it's the number one foundation that you need if you want to hit 70k or more easily.
04:35 the second essential element when it comes to the foundations of building your HR consultancy is to decide your target Decide, decide and define your target market avatar.
04:47 So what that means is if you decide that you're going to work with, let's say for example, local car dealerships, are you therefore going to work with any local car dealerships or are you after a specific type of car dealership?
05:05 Now this helps you because this gives you clarity on exactly who you're trying to help so you're not wasting time on the wrong audience.
05:11 So you'll know, specifically, ideally, that you want to be working with people who share the same values as you, who value the benefit that the HR, er, that the HR brings to them, right?
05:24 Equally, you might not necessarily want to be speaking just to the CEO when you're creating your marketing messages, right? You might also want to be thinking about the PA who helps him run his business.
05:36 Now, that would be also be a target market avatar that you would need to scope out. What is he or she like as the CEO?
05:44 What is he or she like as the, uh, the, the, the PA, right? These are going to be different people with different messages that you need to put in front of them in order for you to grab their attention and potentially sell your HR services to them.
05:59 And once you understand exactly what that person looks like, what motivates them, et cetera, that makes things a hell of a lot easier because you can put this person, a picture of this person in your brain every time you are creating marketing materials or some sort of service or some sort of solution
06:15 . And you can say, you know, would, uh, I don't know, build the PA or Samantha, the CEO, would they latch onto these messages?
06:24 Is this important to them? And this saves you time and money because you're focusing on the right people who are more likely to convert into clients, right?
06:33 So you won't be spending any time whatsoever on Gregory over there if you know that Gregory isn't the type of person that you want to work with.
06:41 And you'll get a feel for these kind of things when you explore their businesses, you know, when you're on their websites, etc, etc.
06:48 Now, once you've got your target market avatar, once you've defined them, once you've decided them, this helps you understand their specific pain points, their challenges, and their goals.
06:59 You can dig deep into their world, right? So you understand Bob over there. Now you've, you've understood, you know, once you do a little bit of exploring, you understand the world that Bob lives in.
07:11 What are the specific HR issues that he deals with? Why isn't he solving them? You know, once you understand all this, the messages that you can put in front of him get a hell of a lot clearer.
07:22 So rather than posting on LinkedIn about generic employment law updates, you can speak specifically to Bob about Bob's world, what he's struggling with.
07:30 It's very different messages, and these messages are much more likely to sink through to him, and for him to say, Alright, Stephanie, you're the HR consultant for me.
07:40 Let's talk.
07:43 the third element that you need when you're starting to build your 70k HR consultancy is to understand your target avatar, is to understand who it is that you're speaking to, what world they live in, the pain that they're going through, the dream life that they want.
07:58 to lead. And we talked about this briefly before, but let me bring it to life a little bit for you because this is super essential, right?
08:04 Because all day long, we are, we are assaulted with marketing messages, right? You step out of the house and you know, there's adverts on the sides of buses, on the sides of shops, there's adverts on the radio, there's, there's an advert, you know, on your car steering wheel, there's adverts in the newspapers,
08:23 on social media, every time you open Google, blah, blah, blah, blah, inundated by marketing messages, so your messages need to be really strong in order to get through and to get their attention.
08:38 That's why it's so important to understand who it is that you're selling to and then to understand what their pains and their dreams are.
08:46 Because this allows you to speak directly to what keeps them up all night. Now, if you know that Bob over there, his biggest HR issue is a lack of engagement and that's driving off the um, you know, people leaving and, and disciplinaries and whatever else, you can stop, you know, you can post less about
09:04 the disciplinaries and less about the, um, you know, the, the, the, the staff turnover, and you can focus more with your messaging about engagement.
09:13 Because that's the thing that keeps him up all night. If that's what he's, you know, identified, if that's what, uhm, is the big issue, keeping him up all night, those are the messages that you can put in front of him.
09:24 He'll latch onto them. He'll say, okay, Stephanie, she gets me. She understands me. She understands my world. This is me.
09:31 I need help. So, once you have put that message in front of them, they are much more likely to get hold of it and give you a call.
09:39 Equally, once you understand what their biggest pain points are, you can then create a signature message. So, if you know that he is suffering with a lack of engagement, then that's what your service can be.
09:52 That's what your solution can be. You can worry less about the other stuff. That can be add-ons that you sell afterwards.
10:02 to build trust with your audience, because it shows that you genuinely care. You genuinely understand their struggles and aspirations. And when you show that you genuinely understand their struggles, their aspirations, they are going to latch onto you.
10:17 They will never let go. The other thing to think about when you're talking about their pain and their dreams, you believe in, the mistakes they make.
10:26 And you can post about this on social media. So rather than posting, you know, endless posts about employment law that everybody looks at and just ignores, you can talk about the myths or the mistakes that they're making, and why those are so important.
10:40 Yeah, it's so impactful and into their business. And again, they will latch onto this. They will say, okay, I'm, I'm making that mistake.
10:46 Wait, I didn't realize that was a mistake. And then they'll get in touch with you. And effectively all of this makes your marketing and sales conversations much more compelling.
10:56 And much more effective.
10:59 so we've put the foundations in place. We know who we're selling to. We know what they look like in our minds.
11:05 You know, we've got those target avatars. We understand the pains, the problems that they're going through. We understand the world that they want to live in. We understand the myths.
11:13 That they believe in, the mistakes that they make. You know, we understand all of that. Now it is time to bring that to life and to use that to our 
11:23 the first thing to do is to set up your website in line with your avatar and your avatar's expectations. That means putting pictures on your website that they would, yeah, that they would react to.
11:37 It's no point your website being covered in pictures of men or women in construction yards if you're trying to speak to hairdressers, right?
11:47 What your hairdresser potential client is going to be looking for is a website that looks like she wants to be comfortable that there are going to be images that relate to her world.
11:58 So that's the first step. Then you need to start putting in place those messages that we talked about, right? So, you know, when you've understood what your audience is going through, those dreams, those pain points, that sort of things, et cetera, it's time to put those onto your website so that your
12:13 target market, when they first enter your world on your website, they say, okay, yeah, this is for me. I, they get me, I need to talk to Stephanie.
12:23 Now, some people would say that the websites are a less important these days. And I couldn't disagree. Uh, yeah, I couldn't disagree anymore.
12:31 Honestly, your website is so important. It acts as a 24 seven salesperson that speaks directly to your ideal clients. So you can be aware, hanging out with the kids.
12:42 Or, you know, have an afternoon lunch with your friends or whatever it is that you want to do. And your website is there in the background selling you, selling your services, building trust, building credibility, and getting leads, clients, sales and profits.
12:56 A website is in a sense- Thank you. An essential is an essential- part of- It's an essential asset. It's an essential part of your business because it is there, as I say, 24-7, sharing your message, telling everyone who you are, on why they contrast you.
13:12 And equally, it's something that you uhh. Okay. So, we're gonna talk about this shortly. We're gonna talk about social media, but social media isn't something that you own, right?
13:21 You can- you are effectively building your business on someone else's land when you build on social media. They can click their fingers, get your removed- it's over.
13:31 So, having a website, I'm sure those kids in, uh, TikTok in America have just found that out, right? Cause they're a big TikTok shutdown.
13:38 Maybe Trump will come and save them, who knows. But if you've got everybody off social media and on to your website, on to your mailing- Yes, et cetera, which again, we'll talk about shortly.
13:48 Um, then, you know, you're less reliant on social media, but a website is essential. And yeah, it clearly communicates the benefits of working with you.
13:58 That leads to more inquiries. It establishes your credibility. Professionalism. It makes you the obvious choice. And, yeah, to bring it to life, let me tell you one last thing.
14:09 It creates a consistent message that aligns with your niche and your target market. They're going to get on your website.
14:15 They're going to know that they are in the right place to get their. All of them are solved.
14:21 so, you've got your website, you've got your marketing messages, you understand your avatar, now it's time to start setting up your social media presence.
14:29 So, the one that I'm going to talk about is LinkedIn, uhm, just because that is the place where professionals, ,professionals go to hangout, right?
14:37 But if your social media of choice is Facebook, Facebook groups, uhm, Instagram, TikTok, whatever, it doesn't matter, the fact of the matter is, you need to set up your, uh, social media in-line.
14:51 with your target market's expectations. So, what is your avatar looking to see, looking to read about when they click onto your LinkedIn profile?
15:01 Because, yeah, you know, what should your cover photo say? What should your profile picture say? What would your headline say?
15:07 What does your about section say? All these things need to include the marketing messages you've created for your target market, for your niche, so that your target market, they understand that they're in the right place, right?
15:20 And this turns your profile into a client attraction tool that you rather than just some sort of digital CV. and there are many other benefits when it comes to social media, and setting your social media profile and presence up in line with your target market's expectations.
15:35 And one of them is that it highlights your expertise and shows how you solve your clients' specific problems. That means in the featured sections on your LinkedIn, you can put customer success stories or, you know, other areas of credibility.
15:50 And you can create posts that talk about how and why someone should come and trust you. And, yeah, it's, overall, your LinkedIn profile, your social media presence, it's somewhere where your target market can go to, to identify that they, that they are in the right place, that you understand them.
16:13 media is also really important, as I'm sure you're aware, it improves your visibility, and, yeah, it gets your message out there, and it helps you in the searches, it helps the right people find you.
16:24 Now, speaking back to target A, market, this is, again, why it's so important to have a target market niche. If you're LinkedIn, if you're trying to find SMEs, your search is going to be really difficult, because how are you going to find SMEs?
16:37 You know, every more, I don't know, 99% of the UK's businesses are SMEs, So, you're going to be looking at trying to add anyone and everyone, but, if you say that you work with, uh, let's say, for example, uh, local mechanics firms, you're probably not going to want to be on LinkedIn, because they're
16:54 probably not going to be on LinkedIn, but, you know, if you were looking for them, on LinkedIn, you would start adding car mechanic owners en masse on your LinkedIn, and that would make your LinkedIn profile, uh, a veritable hotbed of potential leads and clients, so that when you post your messages, 
17:12 they're going, they're going to get shown to the right people. then that person will get in touch with you, because they'll say, I've seen you on I've seen your messages.
17:22 You understand my world. I need your It builds trust. It builds authority. You are presenting a consistent and professional image, and you're telling that audience member, that niche, that you can solve their problems, and they can trust you, and they will get in touch with you.
17:41 next asset you need to create when it comes to building your 70k or more HR consultancy is a lead magnet.
17:47 Lead magnet is a downloadable guide of some form or another that allows your target market to, yeah, have a problem.
17:55 solved quickly and efficiently, and equally, you get that target market's email address onto your mailing list, and we'll talk about that shortly, but yeah, your lead magnet should be something that, amazing, that solves your target market's problem completely.
18:11 Some people come to me, and they say, oh, why would I want to give all my stuff away for free?
18:15 I'm telling you, already, all that stuff already exists out there. So, if you take the decision of creating a lead magnet that only solves a little bit of your target market's problem, they're going to think that you know.
18:27 You aren't actually a problem solver. They're going to think, well, they don't know what they're doing, because my problem still exists, and I downloaded this lead magnet to get this problem sorted.
18:35 Right? They're going to blame you. So, don't do that. Give them the entire, give them the whole kitchen sink. Give them absolutely everything, so that they can solve their problem.
18:45 You will be known as a problem solver. You will build trust, and they will want that lead magnet. They will share that lead magnet with people.
18:52 They will say, this is the best lead magnet possible. Now, in terms of, ah, what that lead magnet can be, I always say, just give it a checklist away.
19:00 A checklist is perfect because it helps your audience identify where they are, where they want to get to, and what the gaps are.
19:07 And then, they've got that choice to make, whether or not to hire you to, ah, you know, plug in those gaps, or whether or not to do it themselves.
19:14 And we'll come on to, you know, some the email nurture system afterwards. But yeah, you can share messages afterwards that say, you know, you've got problems.
19:23 Do you want to solve them yourself? Do you want to just give me a little bit of money and I'll solve them for you?
19:28 Ah, that's where a lead magnet comes into play. So, the umm, if a benefit is I, that it provides a way to offer value up from.
19:36 So you start building relationships in the right way. And it captures, well, we've talked about this. It captures the contact information of your ideal client so that you can nurture them.
19:45 They're going to join your world. They're going to join your mail. Unless they're going to receive those important messages and then you're going to keep contacting them through your mailing list.
19:54 Keep saying to them, I can solve your problems. I can solve your problems. one thing that you might want to consider is having a paid lead magnet.
20:03 So there are free lead magnets, and there are paid lead magnets. A free lead magnet, Well, yeah, it's perfect because it gets somebody onto your email list, and you can contact them, and it acts as that first step in your client pipe, well, in your lead generation pipeline, so it moves prospects closer
20:20 to working with you. But if you have a paid lead magnet, something very small that you can- sell on your website, again, this is why your website is important, you can generate income, and you can take that first step in converting a lead into a client.
20:35 And converting a lead into a client is super important, right? Because there are enough people- out there, enough businesses out there for you to generate leads for days.
20:45 But, turning a lead into a client, that's the tricky part. Getting somebody to put their hand in their pocket and give you their money, that is, that is a super important step.
20:56 So if you can have that- automatically from your website, that's amazing. As I say, you're going to be generating cash, but you're also going to be generating clients, and it's going to happen when you're not even in the room.
21:07 So yeah, if you can, invest some time and have a paid lead magnet, you might not have some checklists. Or some template policies or something along those lines, some sort of e-comm store on your website so that you can generate cash while you're not even in the room.
21:23 so you've decided what lead magnet to create for your target audience, something that solves their problem and builds trust right from the start.
21:32 Now it's time to make sure that people can find that lead magnet, right? So you want to put it as a featured, uh, one of the featured items on your LinkedIn profile.
21:42 Perhaps you want to talk about it in your about section. Perhaps you want to promote it on your header photo.
21:47 You definitely want to have a dedicated website page to it. You might even want to have it on a certain, uh, website.
21:54 Other pages on your website, perhaps you want to have it as a pop-up, uhm, and this is super important because this reduces the time that you spend chasing leads instead of them coming to you without you doing any work for it.
22:09 You've created that lead magnet. Now it has to be accessible to people and that's what you're doing. So this, yeah, this increases your visibility and it builds your email list with qualified leads while you, yeah, you, you, yeah.
22:22 It's putting to work your actual hard work.
22:26 eighth and final foundational step when it comes to marketing for your business is to create a lead magnet nurture sequence.
22:35 Now what do I mean by that? What I mean by that is that you've got your lead magnet, somebody downloads it, they join the mailing list.
22:41 What messages are you sharing with them when they join your mailing list in order to welcome them into your world?
22:49 Now this is really important because this builds trust and rapport by, yeah, by, by welcoming them in, welcoming them your audience into your world in the best way possible.
23:01 This educates your audience about your services, how you can help them, and it encourages your prospects to take action, whether that's booking a call or making a purchase.
23:12 Now this, again, is it saves time because it's automated, part of your marketing process, while it's still adding a personal touch.
23:20 It's super important. Somebody's downloaded that lead magnet. They've got problems in their world. They're saying, okay, well, let's try and solve them.
23:28 They are a effectively, they are on the on the edge. They're saying, yeah, I might need help with this. You don't know how much of a help they need with it, but they are certainly saying that they need help.
23:38 So at that moment in time, your sequence should then speak to them. It should speak to them using all those messages we created earlier.
23:44 All that understanding that you created earlier, those pain points, the dream life that they want to lead, all that should be in your email sequence.
23:52 You should be talking to them about the pain that they're in, how they can resolve that pain, and why they should be, yeah, picking up the phone to you.
24:00 Now, if you want to do one thing that can work really well, is that when someone joins your mailing list, despite the fact that they're going through a nurture sequence, you can actually send them a DM on LinkedIn, or send them an email, you know, fire one off and just say, hey, I saw that you downloaded
24:14 this. How are you finding it? What can I do to help you bring this to life? Blah, blah, blah. You don't start an actual conversation with them. You may even want to just pick up the phone with them.
24:25 I know it's a scary, uhm, a scary proposition, but if someone downloads a lead magnet that says, uhm, ten steps to resolve the disciplinary issue at work, or whatever it is that you want to create, they are effectively, they are saying that they, they potentially either have that issue or that they foresee
24:44 having that issue. So if you pick up the phone and say, hey, listen, I saw you downloaded the guide. What's the crack?
24:49 Do you need to chat? They are potentially going to be very open to that and saying, yeah, I do actually need a conversation.
24:57 Kevin, Kevin and Karen are not getting along well. You know, something along those lines. the flip side, they might actually not actually need help there and then, but they may well welcome the conversation either way because, yeah, you're joining their world.
25:12 You're, you're saying, hey, I care about you. You've downloaded this. That's telling me that potentially you have a problem and I'm picking up the phone to say, do you actually need help pretty quickly?
25:24 So yeah, they, they're never going to take this as a bad thing, right? So yeah, I would urge you at worst to send a fire off a quick email, but at best picking up the phone to them.
25:37 the ninth and final step when it comes to the foundational elements of building your 70k or more HR consultancy. It's now time to decide on your method of lead gen. So we understand our audience, we understand our niche, we understand the pains that they're in, we understand the problems.
25:54 We've got these messages on our website, on our LinkedIn. When they've found you, they're saying, okay, I'm, I'm, I'm all ears.
26:02 I'm open to a potential solution. And they're joining your world, they're downloading your lead magic. You're building a relationship with them.
26:09 Now how, you know, you've built this effectively, you've built a funnel into your business, uhm, through the lead magnet and the nurture sequence, but it's the right funnel for your audience.
26:18 Now what happens? Well, now it's time for you to decide on your method of leading. Now far too often, what I see for HR consultants is that their method of lead gen is posting on LinkedIn and then going to a networking event or two.
26:34 Now this is great if that's what you want to do as your lead gen method, but if that's not your intention, if area of expertise, then you're wasting your time.
26:42 So you might prefer cold calling. You might prefer sending lumpy mail. You might prefer, uhm, you know, going to, uhm, a co-working space and getting to know everyone there.
26:52 Whatever it is that works for you, that's what you need to double down on now. And this is really good because it keeps you focused on what, what works best for you, your personality, your strengths, and your audience.
27:05 And again, it prevents overwhelm because you're avoiding strategies that don't suit you or your business. Just because you're working, not because everyone else is, go networking, post on LinkedIn.
27:15 If you're working with local mechanic firms, they aren't on LinkedIn. They're not in networking events. You need to actually turn up at their place of work.
27:23 And here's the magic that most HR consultants miss out. When you've worked out what lead gen method works for you, double down on it.
27:31 Get to work and don't let anything get in the way of it, right? So if you've decided that cold email is the method for you, get to work on cold emailing.
27:41 You know, if you've decided it's cold calling, get to work on cold calling. If it's networking, get to work on networking, all right?
27:50 Schedule time in your diary, an hour a day at minimum, and go and do your marketing, go and do your lead gen. Because this, this builds your business.
27:59 And if somebody you're speaking to, you know, uhm, wants your help, but they don't necessarily need it right away, you can give them your lead magnet.
28:08 You can get them onto your email list. But if they do need your help straight away, bango bango, you've got a client, right?
28:14 And this is, as I say, this is what most HR consultants miss out. They do the networking, they do the LinkedIn, it doesn't work, they get frustrated, they end up giving up or, you know, whatever it is that they do, that's not playing to their strengths.
28:27 So, yeah, double down on the method of lead gen that works for you, save yourself time, save yourself energy, and focus on what delivers the results because once lead gen starts working for you, it's like putting a fiver into a machine and it's spitting out a hundred pounds.
28:43 That's what marketing does, that's what lead gen does. Once you've found that machine that you can put a fiver in and it spits out a hundred pounds, then all you need to do is just keep on ramming those fivers in and you will get, yeah, over hundreds of pounds on repeat.
28:58 That's what marketing is, that's what lead gen is, that's how you build your 70k or more HR consultancy.
29:07 that's it for today's episode. We've covered the nine foundations that every HR consultant needs to grow their business to earn in 70k or more.
29:14 From deciding your niche and your target market, to setting up your website and your LinkedIn profile, and finally to building and developing and deciding your lead gen method.
29:24 Yeah, this is how you build your business. And these steps are the backbone of your thriving HR consultancy. And they're designed to help you attract consistent clients, work smarter, and earn more without burning out.
29:38 Now, if you're ready to go deeper and you want a proven roadmap to landing your dream clients, to putting in place everything that we've talked about on today's show, then grab a copy of my book, How to Land Your Dream Client.
29:49 It's packed with actionable strategies to take your consultancy to the next level. So head on over to my website, grab your copy now and start getting to work on building your 70K or more HR consultancy.
30:01 There's a bunch of, um, freebies and downloadables that are given away with it, that will really help you grow your business and it costs less.
30:10 Less than the bottle of a wine, comes with a double your money back guarantee and an afternoon tea for two if you don't like the content.
30:16 So it's a bit of a no-brainer if you ask me. But that being said, thanks for tuning in. I hope you've enjoyed today's content and as ever, get marketing!
30:26 Because without marketing, there's no sales. And without sales, there's no business. So get marketing!