How to Get Leads and Clients on LinkedIn TODAY

Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.

Meaning, they're wasting their time firing posts and DMs into the void.

So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... 

Then this is the episode for you, my friend.

You’ll discover:

• A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.
• The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.
• Why you shouldn't post on LinkedIn AT ALL... unless you have at least one of these two essential skills
• WHAT to say to people and WHEN so you actually get leads and clients instead of being ignored.
• When should you post content just because someone else told you to? Never. You should never post content simply because someone says so - and there’s a good reason for that.

And much, much more.

So if you want more leads and clients from LinkedIn then listen to this episode and get to work.

Because getting clients on LinkedIn ain't difficult when you know what you're doing.

Timestamps:

• 00:00 - Why Your LinkedIn Content Isn’t Getting Clients
• 00:34 - The 5 Biggest LinkedIn Myths Wasting Your Time
• 02:18 - What to Post on LinkedIn to Get Clients
• 03:01 - The 10 Costly LinkedIn Mistakes HR Consultants Make
• 09:04 - How to Get Clients on LinkedIn as a HR Consultant
• 10:16 - A 4-Step Strategy to Get Leads and Clients on LinkedIn
• 11:06 - What to Say to Get Leads and Clients on LinkedIn

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Transcript

00:00 If you've been posting on LinkedIn, getting a few likes, maybe a comment from another HR consultant or two, but you're not getting clients, then this episode is going to save you a lot of wasted time.
00:13 See, most HR consultants are using LinkedIn completely. They think posting content will bring in clients, and it won't, because LinkedIn isn't a content tool, it's a lead gen tool.
00:25 And by the end of this episode, you'll know exactly why your LinkedIn strategy isn't working, and more importantly, how to fix it.
00:34 Before we talk about how to fix it, though, let's talk about the five biggest LinkedIn myths that are wasting your time.
00:41 The first myth is that you, if you post content, clients will come. Now, that is not necessarily the case. Most of the time, they're not even your ideal audience, your clients, they're not even seeing your post because unless you're an expert copywriter, or you've got an amazing video presence, then 
00:58 your posts are just a waste of time. And if you don't have a real really dialed in audience and understand their pains and dreams, then your content won't even make a wrinkle on their thought process.
01:08 So, posting and hoping for the best, yeah, waste of time. Next myth, engagement equals success. Now, I don't need to tell you that.
01:17 But I'm sure that you're aware, likes don't pay the bills. You could have all the likes in the world, and you still won't have any money in your pocket.
01:26 Equally, most people who see your posts won't even interact with them anyway. Most importantly, if your ideal client isn't getting into your DMs, then your posting is pointless.
01:39 Third myth, I just need to be more consistent. Now this is a myth because if consistency, well, consistency in a broken strategy, that just means consistently wasting your time.
01:52 you're posting just to maintain a habit, if you're posting just a box, then all you're really doing, as I say, is wasting time.
02:00 This is hopium. Myth 4. Video helps because it puts a face on and personality to your presence. Now, this is a myth because if you're great on video, then it might help.
02:11 But if you're awkward, boring, or rambling, it just makes things worse. But, even if you're great on video, if your content is crap, no one's going to be watching it.
02:20 You're going to spend all that time creating the content, only to upload it, and then have crickets. Myth five, if Beyonce and the Kardashians and the like of them, they can build a business on social media.
02:34 Well, that's not true, because they're playing a different game. They have huge marketing budgets and nepotism. You don't. You need a strategy, not celebrity status.
02:46 And this is something even small-scale influencers how people get big on social media. They understand what their audience are looking for, and then they over-deliver it.
02:57 They deliver value that people can't get in other It's no fault.
03:01 now we've talked about the myths of LinkedIn, let's talk about the mistakes. Let's talk, let's take a look at what that looks like at the ground level.
03:10 Let's take a look at what you're doing wrong, and why it doesn't work, and what to do instead. So first up, you've got your post generic HR content instead of pain point driven content.
03:21 So imagine you're a personal trainer, and you're posting about what dumbbells are, instead of how to use dumbbells to lose weight fast.
03:29 It's the same for you and your audience. Your audience doesn't care about employment law. They want a solution to their problem.
03:36 So instead of saying, here's what a probation period is, say, here's three things accountants always get wrong about probation periods.
03:44 you see the difference? The second one really grabs hold of their attention because the accountant wants to avoid making mistakes with his probation periods or her deprivation second mistake is posting too much personal content.
03:59 It's like going on a first date and talking only about yourself. They might smile and nod, but they're really wondering, what's in this for me?
04:06 Now, personal posts are fine in moderation, but clients need to trust you as an expert. So, take this as your notice, Monday to Friday, business.
04:16 Saturday, Sunday, post whatever the hell you The third mistake I often see is that HR consultants often talk to other HR consultants.
04:23 Not business owners. So, imagine you're selling wedding dresses, but you're only talking to other designers instead of actual brides. Your content should speak directly to business owners who have HR problems, not other HR 
04:40 fourth mistake I see is arranging coffees and calls with anyone and everyone. It's like going on a date with someone just because they said hi.
04:47 Just because someone asks you for a coffee chat doesn't mean that you need to do it. For me, you should only take calls where there's a clear ROI.
04:55 If they're not a potential client, then you've really got to be more protective of your time or whenever it's worth investing time getting on a call with them.
05:04 Fifth mistake I see, and I see this regularly as hell, is posting content that's something that someone else has told you to post.
05:11 This is like if a doctor prescribes the same medicine to every patient without diagnosing them first. It's useless. Every patient has different pain, has different dreams that they want, and they need different medication to solve the pain.
05:26 your LinkedIn content comes into play. Your LinkedIn content should be tailored to your audience, not just copying whatever's trending or whatever someone else has told you to Be specific to your audience. Be the voice that they look for.
05:41 Be the expert for them. The sixth mistake I see is waiting for inbound leads instead of actively starting conversations. So if you open up a shop, but you never tell anyone about it, you can't complain when no one walks in.
05:53 So instead of posting and hoping, be proactive. DM your ideal clients, start conversations, and follow up. If you need help with that, there is a script in my book.
06:04 You can just copy and paste it, tweak it with ChatGPT's help if you need it, and then work it. Work it, work it, work it.
06:11 Just get into the ideal, get into DMs with your ideal clients, start talking about business. reason my script works so well is that you ask permission to do this, so it's not sleazy.
06:22 It's saying, hey, I'm going to ask you about your business. Is that okay? At that point, the person has a choice.
06:29 They can say whether or not they want to have that conversation or you ask one simple question, and then you get an answer, whether or not this person is a potential client for you or not.
06:39 And at the end of the day, that's the most important thing. That's what we're all on LinkedIn for, to get clients and leads for our business.
06:46 So stop wasting time, start having direct conversations that are strategic and get into sales conversations. The seventh mistake I see is not getting leads and clients off LinkedIn ASAP.
07:00 So if you rented a market store but you never got customers' phone numbers, you'd lose them the moment the store closed.
07:06 So you need to get your prospects onto your email list ASAP. Social media is borrowed land. Someone could click their fingers and your account will be deleted tomorrow.
07:16 That would be your business gone. Your email list is not the same thing. An email list is your asset. So, in terms of that, you need to offer them some sort of lead magnet, or just directly ask them if you want, if they want to be joining, if they want to join your email eighth mistake I see, we've already
07:33 talked about this, posting without a clear strategy. This is like going to the gym and doing random exercises with no plan.
07:41 You'll feel busy, but you won't get any results. Every post, should have a purpose. Generate leads, start a conversation, build trust.
07:51 ninth mistake I see is that people write posts that sound like job applications. It's like a personal trainer saying, I've got 10 years of experience in fitness, instead of, I can help you lose 10 pounds in 30 days.
08:04 Focus on results and solutions, not your CV. No one cares about your CIPD qualification. I assure you, all they want are ads.
08:12 They want to their problems. The next mistake I see is forgetting to include calls to action. Now, this is like a waiter coming over to you when you're in a restaurant, handing you a menu, but never coming back to take your order.
08:25 If you don't tell people what to do next, they won't do anything. The opposite problem to this is giving poor call to action.
08:34 So telling people, please get in touch. This makes you seem weak and eager. Not the position of an expert, and not the someone that people want to do business with.
08:43 People want to do business with champions. So give strong call to action. DM me if you want to get solution.
08:51 Whatever it is that you are selling.
08:54 if all those activities don't actually get clients for you on LinkedIn, what does actually get clients for you? Well, I've got a four-step strategy that actually works.
09:04 Here it is. Step one, identify your niche and your target market. A.K.A. stop marketing to everyone. Get crystal clear on your ideal client.
09:14 Understand their pain points and the dreams that they have. Understand what myths and mistakes they make with their HR. Understand what they struggle with and how it affects them.
09:24 That way you get their attention. You cut through the noise and you show them that you understand their world. Step two, build your network strategically.
09:33 That means add hundreds of decision makers who actually hire HR consultants. You might want to consult with your clients, because that's going to help you find ideal clients. niche that you're targeting.
09:48 Finding 100 accountants is much simpler and easier than finding 100 SME owners, right? Nobody identifies as an SME owner.
10:00 Step 3, get into the DMs. Your goal is an engagement, so don't worry about posting too much. If you can, great.
10:07 can't, don't worry about it. Real conversations that lead to sales. So instead of posting and hoping, send a simple introduction message to 10 ideal clients a day.
10:17 Again, there's a strategic script in my book, How to Build a 70k HR Consultancy, so just check to tweak it for your needs and get to work at starting conversations with your audience.
10:28 Once you're in those conversations, then it's time to have a sales conversation because you've been in prospecting because you've been reaching out to them.
10:36 That's not a time for you to charge for a consultation call. But the script that I share in my book does allow you to subtly check whether or not someone is financially ready and willing to invest in your solutions.
10:48 So you're not wasting your time with. People who are just, not necessarily ready to buy HR services just yet. Step four, capture the leads that aren't ready to buy yet.
10:55 Get them onto your mailing list so that when they are ready to buy, you're the first person to be person they think of.
11:03 And in your email, emails, send out quality information, keep in touch, become a trusted advisor, and the number one HR consultant in the world.
11:13 If you don't know what to send out in your emails, then, again, go and grab a copy of my book and, And do the exercises they're in.
11:20 And if you want to, feel free to copy the emails I create, paste them into ChatGPT, and have it tweak the email content for your audience and their needs.
11:29 I don't care in the slightest. Once I've sent out an email, I've lost control of it anyway. All I'd ask is that if you tell me you're doing it, ideally publicly on LinkedIn so I can bask in 
11:41 it. That's how to avoid wasting time on LinkedIn and how to actually get clients from LinkedIn. Now to recap, most HR consultants waste time on LinkedIn because they post instead of actually getting into conversations with people.
11:56 you want clients, you need to be in the DMs, not the newsfeed. But if you do want to be in the newsfeed, then make sure that activity is getting your leads and clients, otherwise it's a waste of your terms of next steps, if you don't have a copy of my book yet, then go and get it. It gives you an entire
12:11 full LinkedIn strategy and the scripts so that you can start getting leads and clients today. If you do have a copy of the book, then start using it properly, especially the DMing this episode has been, and useful to you.
12:26 And if it has, then feel free to reach out to me on LinkedIn and let me know. It'd be great to hear from you.
12:31 In the meantime, get marketing. Because without marketing, there's no sales. And without sales, there's no business. So get marketing.